[VN] Marketing Manager (Premium Service)

Regional Growth · Ho Chi Minh City, District 3
Department Regional Growth
Employment Type Full-Time
Minimum Experience Manager/Supervisor

About Doctor Anywhere

Doctor Anywhere is a regional tech-enabled, omni-channel healthcare company, on a mission to make healthcare simple, accessible, and efficient for everyone. Doctor Anywhere’s digital platform bridges gaps in the healthcare ecosystem through technology and innovation, enabling users to manage their health easily and effectively through the DA mobile app. Headquartered in Singapore with presence in 5 countries in Southeast Asia, Doctor Anywhere now serves more than one million (and growing) users in the region.


Started in Vietnam in 2019, Doctor Anywhere has become one of the leading telemedicine providers, having become the top digital medical company, and leads telemed players in Viet Nam. Taking advantage of that well-built base, Doctor Anywhere – had a wide network with the largest local institutions such as Bao Viet, Bao Minh, PTI, MB, etc


DA Blanc was introduced in 2021, with Vietnam being the pioneering market for the Group. With DA Blanc, Doctor Anywhere has transformed itself, from originally a pure telemedicine player to become a full scale healthtech company for Vietnam, providing a highly personalised online-offline healthcare services to customers.


With DA Blanc, all your healthcare needs from homecare service to abroad medical treatment shall be attentively and thoroughly satisfied by our competent, devoted team.


If you thrive in an environment that values disruptive thinking and innovative problem-solving, and would love to do purposeful work that can impact the community, join us in our mission to build great products to help everyone lead happier and healthier lives!


The role we are hiring for


We are looking for a Marketing Manager (DA Blanc - Premium Service) who will take on marketing projects with our VIP, VVIP customers as the main audience. You will organize creative campaigns and promotional events that can make a difference to the success of our company according to the trends and requirements of our customers.


This role reports directly to the CEO, Vietnam.


A summary of the key responsibilities and requirements are as follows:


Responsibilities


  • You will be one of the core team members who will help influence the Company's key decision makers in strategic planning and long-term decision making;
  • Manage and develop the Marketing team to deliver the best service experience to customers throughout their lifecycle with DA Blanc;
  • Learn from existing data to understand customer profiles, behaviours and redefine product offering and go-to-market plan;
  • Have an unique balance of customer acquisition, branding and data analytics;
  • Direct the execution of end-to-end marketing programs, leverage internal support, and foster partnerships with the company's VIP partners;
  • Maintain relationships with media suppliers and publishers to ensure cooperation in advertising activities;
  • Slowly build network of vendors in luxury sectors to broaden and improve offering to customers;
  • Organize and supervise advertising/communication campaigns (social media, TV, etc.), exhibitions and promotional events with existing partners.


Requirements:


  • BSc/BA in Marketing, Social Media or relevant discipline;
  • 4-5 years working experience in marketing/ trade marketing/ digital marketing/ channel development etc;
  • Preferred experience: Marketing experience in the luxury product industry with a target audience of high-end customers. Premium / luxury brand orientation;
  • Fluent in English. Good oral and written communication, able to convince/influence/manage peers & stakeholders;
  • Good understanding of market research techniques, data analysis and statistics methods;
  • Thorough knowledge of strategic planning principles and marketing best practises;
  • Proficient in MS Office and marketing software (e.g. CRM);
  • Familiarity with social media and web analytics (e.g. WebTrends);
  • Strong organisational and time-management abilities;
  • Creativity and commercial awareness.

Thank You

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  • Location
    Ho Chi Minh City, District 3
  • Department
    Regional Growth
  • Employment Type
    Full-Time
  • Minimum Experience
    Manager/Supervisor